Picking the Right 3D Animation Studio to Work With

Picking the right animation company for your project will determine the success and failure of your marketing effort! So...how do you ensure you are picking the right one? The following is my honest advice regarding this subject matter:

1. Let me first start by saying that some companies excel at certain genres and other companies at other genres. There are some - like mine - which specializes mainly in animated commercials, broadcast animation for documentaries, medical visualization, character design and architectural visualization. There are companies who specialize solely in special effects or architectural visualization work. The very first thing you do is to ensure that you find a company that best fits what you want to do. Find a company that has an extensive portfolio or one that has done something similar to what you have in mind. The first ensures an experienced company and the second gives you the confidence that they have done something similar before and can probably deliver the same to you.

2. Make sure that the company is using more in-house staff than freelancers. Many freelancers are unreliable and may disappear when the going gets tough. Ultimately the company is responsible for their conduct, but you would have wasted your time and perhaps missed a good opportunity to impress with your presentation or marketing campaign. So you stand to lose out even if you don't have to pay for the project ultimately.

3. Ask for milestones and deliverables. Understand what the company's pipeline is like. Any animation companies worth their salt would be able to tell you a pipeline and milestone delivery that sounds logical and reasonable. Click here if you missed my section on Working with an Animation Company to find out more.

4. Find a company that responds fast to emails and phone calls. If the company takes a long time to return mails and calls, chances are they are either too busy to respond, can't be bothered to respond or too disorganized to respond. Either way you should move on and look for the next vendor.

5. Find a company that has project managers or account managers in place. You want to speak to speak to marketing people who understand your marketing needs and not animators who think about cool special effects and nice animation.

6. After giving concise background information of your company and what you want to achieve, see how fast and pro-active the company is in coming back with a proposed solution and a quotation. See if the quotation makes sense and that the company can account for each of the service listed.

7. I would not advise going around for quotations because quite honestly every animation company may charge differently according to their staff strength, reputation, portfolios, whether they are using freelancers or perm staff, standard of work, etc. There are too many variables and it is akin to comparing the prices of cars of different makes. It won't be fair in this respect. Try to go for whichever company can possibly deliver what you need within your budget.

8. Lastly, always work with a company you feel comfortable with. Go with your gut feeling. If you don't feel good about the company, it means you don't have chemistry with the people there and chances are you won't enjoy the working relationship. This will affect the end product.