What's the song on that Kingsford commercial?

Search: "keep feeling fascination"

Why: I just saw it. Don't play with charcoal, you guys.

Answer: It's a cover! The song is called "(Keep Feeling) Fascination" and the guy singing it is Rob Crow from Pinback. (Do you know their song "Penelope"?)

Source: YouTube

The More You Know: Here is the original by the band The Human League. I think you probably know it.

Human League - Keep Feeling Fascination
- Watch more Videos at Vodpod.

Lyrics go like:

And so the conversation turned
Until the sun went down
And many fantasies were learned
On that day
Keep feeling fascination
Passion burning
Love so strong
Keep feeling fascination
Looking learning
Moving on

I think it was written for Red, White, and Blaine.